Batting off Half Cocked

Today The Hon Julia Gillard announced that Australia are now 'Moving Forward' - heading toward another federal election.

Does that come with a handshake and a punch as per this old image of her?

We would have no problem with this if we had policy to elect on.

However both major parties do not have a confirmed policy on:

• Climate Change
• Education
• Health
• Taxes for the mining sector
• and much more

So the public have 5 weeks to absorb all the new policy and make a decision on which party takes office.

Also, any of the new people to the electoral roll have very limited time to enrol.

So at the end of the day the decision looks like being on personality rather than policy detail.

But isn't that always the case? Isn't that what leadership is about - "Folow me at your profit or peril!"

Another leader who seems to have batted off half cocked today is Jobs from Apple - within one paragraph admitting that things are not right - agreeing with the customer; then saying he believed that everything was blown out of proportion - arguing with the customer...

Then offering everyone a rubber band solution...

These PR responses to policy announcement are quickly being acknowledged as 'Pathetic'

Previously people would use comments like 'Moving Foward' 25 times to ensure the media heard it

Now, everyone interested are watching and responding on Twitter - from wherever their mobile is with them.

The future will resolve who purveys the best result on both of these platforms -politics & technology

Though one thing is for sure - the tweeters are going to have a ball...

And for those not listening to the tweets - this is the basis of any PR breakdown still relying only on traditional systems...

A fun time ahead...

Refer to this article:

Australian Brand Sites Losing to The Social Web

For additional reading I refer you to an article written when the Hon. Kevin Rudd was ousted:

Leadership Turmoil in The Magical Land of Oz

So, are they 'Batting off Half Cocked' or 'Leading with Authority?'

We look forward to comment...