Today I met with Mike Wynter - founder of Logical Creativity - a company which supports many leading organisations with staff development.
Our discussion was about responsible leadership.
Mike began by saying "It is a rare business leader who finds value in humanity and giving back to the community... unless they can find some monetary value in it."
Mike believes the best leaders incorporate responsibility and community engagement as part of their mindset - as their business values.
As we have moved on in society from the basics of Maslow and the basics of survival, we now live in Australia in a world of abundance. However, so many people still tend to follow the actions of others that make money rather than those that are focussed on working sustainably.
With the generation that has been moving into the workforce over the last decade, this is starting to change.
These individuals are choosing to work with companies with solid core values. Internally, most people have a private mission that is humanitarian in nature. If they can achieve this at work - they live a better and more enjoyable life.
As younger generations move into an abundant world that has been created by the generations before them - their values have changed. Their parents worked hard, built up assets and provided for their children.
Younger generations are thinking more about how they live - socially aware and functioning on a different paradigm that doesn't require for example - buying a home.
Mike has been inspired by JB HiFi who let their staff dress casually and interact casually and friendly with customers. Their corresponding success and profit through the GFC is no doubt a feature of that leadership.
Newer generations buy differently for different reasons and this style of customer relationship has worked.
Mikes recommendations for leadership in business is to not be fearful of your staff developing business skills and potentially leaving at some stage to start their own business or work for a competitor.
Instead, engage them and help them develop. You will receive better service from them whilst they are working with you and when they leave - they will leave on good terms - which benefits yourbusiness.
Engage staff in the humanitarian features that inspire them. By doing that your staff will be better engaged and provide better results.
The success of future businesses as the power of new generations grows will be significantly affected by how our current leaders work responsibly with their staff.
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